My journal,week 2

Good morning everyone,
This is second time of English for International Trade Course.
Alright,this time teacher suggessed us how to get web blog for business discussion.As I tought that's great idea that make learners to participated the world of business issue outside classroom by use Internet.By the way I has practiced web blog uesing.

Other than,I have a briefly summary of Victoria's Secret brand to put it on my journal here.Summary within Victoria's Secret Brand and Positioning issue.
As I knews, the most of women in America whose crazy and desire to own Victoria's bras or intimate that supposted by Tuck School of Business at Dartmouth where gave Brand and Positioning Victoria's brand imformation.
We found Victoria's brand set at an a spirational brand fistly,have a renown products by strong advertising,sexy supermodwls,top-notch photographers is secondly,and they have strong brand image to attracted consumers buy thier products.Becouse of comfort,fit,style,repulation and quality that 's reasons,consumers who purchesed for style.
And Positioning of price,marketing and promotion are rise its up to the loyalty Level of market intensively.Victoria's Secret bra priced in the $20-$30 which mean to high price more than other retailers. I tought that Victoria's Secret advertised products by a modern channel sales like a fashion show channel,catalue,web sales and put its on many big stores that's all mass-market and marketing strategy to connect consumers.

Therefore,Victoria's brand style of brand and higher positioning of price are shows brand loyalty by consumers.Brand loyalty grew by advertising and the market strategies.
Finally,Leslie Wexner,wants to make it stand [ out] as an intergrade world-class brand at the same time,in exactly the same way,with the same quality,and same positioning in finally.

-Cheer-
Mizdaisy,June22th,2009