1st week
Victoria's Secret
By the last part at classroom,we studied on Victoria's Secret issue.
I have some quesion why does American consumers like this brand and pleasure to spend thier money for own its.
And this journal describe in issue,the Victoria's brand's brand and positioning issue already.
Victiria's Secret is one of intimate apparel brand which famous in intimate apparel market in America and the most of women in America can not deny to be own its within the name of Victoria's Secret brand.
There are many causes that make women crazy in its style such a looking sexy style and a romantic wisfully.
The way to distributed products's Victoria's Secret brand were did its by enverontments that were comfortable and inviting.That's cool way to made products by these chanels.
There are department stores,mass merchandisers,specialty stores,national chains,outlets,discount and off-price stores,mail-order companies and finally,online stores.
We found the big stores where are sold Victoria's Secret intimate apparel extensively,such a Seare,Wal-Mart,JC Penney and La Perla.As you see these stores above,that means Victoria's Secret brand is not general bras brand as others intimate apparel.
Let's see in Brand and Positioning's point.
I thought branding and positioning of Victoria's brand are very interested when Victoria's brand design the products rerated to consumers's demands.
Like a modern style,comfort,fit,repulation and quality.So Victoria's Secret had the greatest brand loyalty among consumers who purchased for style.
Well,I'd like to show you that the positioning of marketing's Victoria's Secret incresed impressively.It held 15% of a $12 billion lingeric market,and 20% of the $4.5 billion retail bras market.And for positioning of priced in the $20-$30 range,which was higher than the the high single digit range for bras sold at orther refailers.
Surely,the informations show Victoria's Secret can stand out as an integrated world-class brand which one of intimate apparel brand has the leader of intimate apparel market.
Cheer!
Ms.Sopida Rattanopas
(Ms.diasy)
Victoria's Secret
By the last part at classroom,we studied on Victoria's Secret issue.
I have some quesion why does American consumers like this brand and pleasure to spend thier money for own its.
And this journal describe in issue,the Victoria's brand's brand and positioning issue already.
Victiria's Secret is one of intimate apparel brand which famous in intimate apparel market in America and the most of women in America can not deny to be own its within the name of Victoria's Secret brand.
There are many causes that make women crazy in its style such a looking sexy style and a romantic wisfully.
The way to distributed products's Victoria's Secret brand were did its by enverontments that were comfortable and inviting.That's cool way to made products by these chanels.
There are department stores,mass merchandisers,specialty stores,national chains,outlets,discount and off-price stores,mail-order companies and finally,online stores.
We found the big stores where are sold Victoria's Secret intimate apparel extensively,such a Seare,Wal-Mart,JC Penney and La Perla.As you see these stores above,that means Victoria's Secret brand is not general bras brand as others intimate apparel.
Let's see in Brand and Positioning's point.
I thought branding and positioning of Victoria's brand are very interested when Victoria's brand design the products rerated to consumers's demands.
Like a modern style,comfort,fit,repulation and quality.So Victoria's Secret had the greatest brand loyalty among consumers who purchased for style.
Well,I'd like to show you that the positioning of marketing's Victoria's Secret incresed impressively.It held 15% of a $12 billion lingeric market,and 20% of the $4.5 billion retail bras market.And for positioning of priced in the $20-$30 range,which was higher than the the high single digit range for bras sold at orther refailers.
Surely,the informations show Victoria's Secret can stand out as an integrated world-class brand which one of intimate apparel brand has the leader of intimate apparel market.
Cheer!
Ms.Sopida Rattanopas
(Ms.diasy)
questioning is learning, isn't it?
ReplyDeleteI like the idea that your started your lesson with posing the question about Victoria Secret
good summary,
aj