Journal week3,
When teacher was described by power point already.Today is day's fun.When learners has any idea to present to their classmates knows that's the Marketing concept as they percived.
And for me,I enjoyed teamwork much, when we were discussed on how does apply the Maslow's hierarchical needs to consumers demand issue.
That made me know five issue of the Maslow's hierarchical needs concept.
There're elements five parts.
1.Physical of Maslow refer to the general demand of consumers.
2.Safety refer to consumers get feeling safe by service or products when they be own its.
3.Belonging refer to consumers accepted to service or products when they be own its.
4.Esteen refer to service or products give value expression to consumers.
It's like I proud of myself when I wear Victoria's Secret bras.Because of the modern style and high price.
5.Self-actualization which refer to buy or have the products or service for succession indeed.
That is first issue perception from class.
For second issue perception.That made me know the meaning difference of three words which are NEEDS, WANTS and DESIRE conception.
As my understand,the word "NEEDS" which refer consumers to require goods or service because they are essential or very important,not just.Becuase consumers would like to have them,firstly.Second word, "WANTS" mean consumers to has a desire or wish for goods or products such some consumer's always demand to buy some mineral water prefer some general water for drink.And finally word is "DESIRE".Which refer to consumers to has a strong wish to have or buy goods because it've attracted to market target group.
That's all of my understood reflection in the Marketing conce by writting in journal.
-Ms.Sopida Rattanopas-
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment