http://www.bangkokpost.com/business/marketing/19502/mister-donut-plans-aggressive-sales-campaigns
http://en.wikipedia.org/wiki/Mister_Donut
http://www.misterdonut.co.th/home/shwa.
www.crg.co.th/new/misterdonut/th/home/indesphp
http://www.thaipr.net/nc/readnews.aspx?newsid=E3A1CD6ED29844820E1A88ACA3D856CD
http://www.bsnnews.com/ContentDetail.asp?ContentID=10331
http://www.bangkokpost.com/business/marketing/19502/mister-donut-plans-aggressive-sales-campaigns
8/10/09
My Reflection
My reflection
· To review my principle of marketing
In the principle marketing consist of the concept of marketing and 4ps (marketing mix) was in my memory so,the course reviewed an idea of marketing me again.
· An activity approaches
Teacher apply acknowledge of business contexts with a role-play and discussion in class fixable.I never felt serious in this course but fun and enjoy are instead of its.
Activities in classroom approached my knowledge in business contexts and used English skill in real life.
· Problems
If talk about problems in the course,a little of problem that I found. Such as some information of mister Donut.
And a short time for make understanding the information mister Donut is one problem for me.That lets me knows in bad result on my work. Mister Donut presentation blogs’project in a lot of information,that made me confused its should sum up in my own way is best
· To review my principle of marketing
In the principle marketing consist of the concept of marketing and 4ps (marketing mix) was in my memory so,the course reviewed an idea of marketing me again.
· An activity approaches
Teacher apply acknowledge of business contexts with a role-play and discussion in class fixable.I never felt serious in this course but fun and enjoy are instead of its.
Activities in classroom approached my knowledge in business contexts and used English skill in real life.
· Problems
If talk about problems in the course,a little of problem that I found. Such as some information of mister Donut.
And a short time for make understanding the information mister Donut is one problem for me.That lets me knows in bad result on my work. Mister Donut presentation blogs’project in a lot of information,that made me confused its should sum up in my own way is best
PROMOTION STRATEGY(Thailand)
Mister Donut plans aggressive sales campaigns
what make the brand successful in term of promotion strategy.
"Mister Happy Donut": DTAC and Mister Donut (CRG,Thailand) were do business togather.
Both company jointly introduce Happy's "Mister Happy Donut" refill cards which customers can
also use to obtain discounts when purchasing Mister Donut products.Customer can also show
"Mister Happy Donut" card to get 10-bath discount for every purchase worth at least 49 bath of
normally priced Mister Donut products.
Besides, a pair of two cards that forms a complete donut picture offers a discount of as much as
30 baht for every purchase worth at least 99 baht of normally priced Mister Donut products.
The special discounts are offered at 200 Mister Donut outlets nationwide from today until March
31, 2009, only.
(reference from:http://www.thaipr.net/nc/readnews.aspx?newsid=E3A1CD6ED29844820E1A88ACA3D856CD)
This link show promotion 10 bath
http://vodpod.com/watch/1575727-mister-donut-10-baht-director-version-
what make the brand successful in term of promotion strategy.
"Mister Happy Donut": DTAC and Mister Donut (CRG,Thailand) were do business togather.
Both company jointly introduce Happy's "Mister Happy Donut" refill cards which customers can
also use to obtain discounts when purchasing Mister Donut products.Customer can also show
"Mister Happy Donut" card to get 10-bath discount for every purchase worth at least 49 bath of
normally priced Mister Donut products.
Besides, a pair of two cards that forms a complete donut picture offers a discount of as much as
30 baht for every purchase worth at least 99 baht of normally priced Mister Donut products.
The special discounts are offered at 200 Mister Donut outlets nationwide from today until March
31, 2009, only.
(reference from:http://www.thaipr.net/nc/readnews.aspx?newsid=E3A1CD6ED29844820E1A88ACA3D856CD)
This link show promotion 10 bath
http://vodpod.com/watch/1575727-mister-donut-10-baht-director-version-
PRODUCT STRATEGY
Mister Donut Logo Mister Donut has a distinctive orange and write logo in the
likeness of a moustachioed chef.More recently,the chain developed
a set of mascot characters based on its donuts.One character in
particular,"Pon de Lion"(a lion with a mane shaped like its "pon de
ring" donut line) has become equally recpgnizable (if not moreso)
to customers in Japan.
(original version reference:http://en.wikipedia.org/wiki/Mister_Donut )TARGET GROUPS
Mister Donut marget focus on premium group customers who
have a high rate of activity.
The most customers are students,workers,family(25-30 of age).
Who are like an doughnut and bonden or desserts eatting.
(parapharsed from:BSN NEWS.com)
BRANDING
What is a significant branding strategy?
"Mister Donut has a distinctive orange and white logo in the likeness of a moustachioed
chef." This coding present its look like a professional of food (as a moustachioed chef).
To fresh and dainty always.
And strategy "red and yellow"colours is that used in decoration of Mister Donut outlets.
The strategy of red and yellow colours is importance in food market.Bcause,its made customers
to hungry when they see on this brand(according to the Marketing Principle)
What's in a name?Customer recognition,confidence and loyalty.Mister Donut has established
its reputation by consistently providing superior quality product and service.
When the customers sight the Mister Donut name and trdemark,they will fell international
customers as worldwide.
(parapharsed from:The Bangkok Post)
Positioning/Unique selling point
Mister Donut researched the marketplace and developing
innovative products and techniques to meet the needs of that
market place.Mister Donut saled products based on
a"quick-serve"concept,with customers purchasing their donut as
they would in a bakery,rather than "ordering" them as they would
in a restaurant.
Therfore,the USP are the quality and developing other delicious pasties is firstly.
And fashionable contemporary is secondly.
(parapharse from Newspaper section : business,Bangkok Post online)
Key successful factors related to the product
Mister Donut.He decided to broke off their partnership,each to
begin his own chain of coffee and doughnut shops within the
believe that he could sell doughnuts and others on his legs without the suggestion from his
brother.
COMPANY BACKGROUND
In 1955,two brothers-in-low,Harry Winouker and Bill
Rosenberg,broke off their partnership,each to being his own chain
of coffee and doughnut shops.
Harry founded Mister Donut and Bill founded Dunkin Donuts.
Harry selling doughnuts on the streets of Boston.Its selling more
than 35 kinds of doughnuts,baked goods...and also a special blend of coffee.
After that,businessmen were interested in the brand and address its went into
franchising,selling franchises to entrepreneurs provided that his standards of
Quality,Service,and Cleanliness were upheld.
Its expansion in the opening of 275 stores in the United States of America and Canada.
In Thailand,its located in Siam-square was first place by Central Resterual Group(CRG).
RATIONAL
Why I chose this brand "mister Donut"?Because mister Donut more interested than Dunkin Donut such fresh,
good looking product and designing, include to the promotion and
marketing background.
Moreover, mister Donut is internation branding,so its have a lot of
informations that's easy to analyze.(in my view!)
Its could support my work better.(I can get the idea to do my work more than others
brand.) And indeed in my head, I believe that branding of mister Donut give a professional
image to the costomer in the doughnut market. It’s rather strong and interesting.
7/8/09
Journal,week 4
Hi! everyone,
today I enjoy on my own way about speaking on this - job interviews' demonstration assignment at classroom.
I was looked real the interviewer by posture,tone,consist of questions.
Along the way we'll also feel excited,fun and some serious.
By this situation made us like "this is real situation" feel as I can I feel.That's activity at classroom.Then,let's move to next issue in this journal.Which topic is the 4Ps of Marketing.
The term"marketing mix" became familiarized after Neli H.Borden published his 1964 article,The concept of the Marketing Mix.
The Marketing Mix can be divined generally fall into 4 parts;product,price,place (distribution) and promotion in finally.
For description the word product refers to real,material products as well as serious and a company wants to sell.
Second P is price.It refers to that how much are the intended customers willing to pay?Don't make a high price more than the quality of product.Becuase the customers sensitive with the level of product' price.Mean that should fair price as a slogan >> "Be good quality and fair price" That's good for pricing strategy.
Third P is placement (distribution) refers about getting the products to the customer.
That show idea of the marketing process or each other one meaning refer to send products to customers.
And finally part is the promotion strategy.In this term,promotion represents the various viewpoint of marketing communication,that is,the communication of information about the product with the goal of generation apositive customers response.
Or if easily to get this point that tell infoemation about product to customers have knows.
Therefore,the Marketing Mix concept reach the company to control and with competitors and external-internal obstacle environment.
Cheers!
-Sopida Rattanopas-
today I enjoy on my own way about speaking on this - job interviews' demonstration assignment at classroom.
I was looked real the interviewer by posture,tone,consist of questions.
Along the way we'll also feel excited,fun and some serious.
By this situation made us like "this is real situation" feel as I can I feel.That's activity at classroom.Then,let's move to next issue in this journal.Which topic is the 4Ps of Marketing.
The term"marketing mix" became familiarized after Neli H.Borden published his 1964 article,The concept of the Marketing Mix.
The Marketing Mix can be divined generally fall into 4 parts;product,price,place (distribution) and promotion in finally.
For description the word product refers to real,material products as well as serious and a company wants to sell.
Second P is price.It refers to that how much are the intended customers willing to pay?Don't make a high price more than the quality of product.Becuase the customers sensitive with the level of product' price.Mean that should fair price as a slogan >> "Be good quality and fair price" That's good for pricing strategy.
Third P is placement (distribution) refers about getting the products to the customer.
That show idea of the marketing process or each other one meaning refer to send products to customers.
And finally part is the promotion strategy.In this term,promotion represents the various viewpoint of marketing communication,that is,the communication of information about the product with the goal of generation apositive customers response.
Or if easily to get this point that tell infoemation about product to customers have knows.
Therefore,the Marketing Mix concept reach the company to control and with competitors and external-internal obstacle environment.
Cheers!
-Sopida Rattanopas-
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