Mister Donut Logo Mister Donut has a distinctive orange and write logo in the
likeness of a moustachioed chef.More recently,the chain developed
a set of mascot characters based on its donuts.One character in
particular,"Pon de Lion"(a lion with a mane shaped like its "pon de
ring" donut line) has become equally recpgnizable (if not moreso)
to customers in Japan.
(original version reference:http://en.wikipedia.org/wiki/Mister_Donut )TARGET GROUPS
Mister Donut marget focus on premium group customers who
have a high rate of activity.
The most customers are students,workers,family(25-30 of age).
Who are like an doughnut and bonden or desserts eatting.
(parapharsed from:BSN NEWS.com)
BRANDING
What is a significant branding strategy?
"Mister Donut has a distinctive orange and white logo in the likeness of a moustachioed
chef." This coding present its look like a professional of food (as a moustachioed chef).
To fresh and dainty always.
And strategy "red and yellow"colours is that used in decoration of Mister Donut outlets.
The strategy of red and yellow colours is importance in food market.Bcause,its made customers
to hungry when they see on this brand(according to the Marketing Principle)
What's in a name?Customer recognition,confidence and loyalty.Mister Donut has established
its reputation by consistently providing superior quality product and service.
When the customers sight the Mister Donut name and trdemark,they will fell international
customers as worldwide.
(parapharsed from:The Bangkok Post)
Positioning/Unique selling point
Mister Donut researched the marketplace and developing
innovative products and techniques to meet the needs of that
market place.Mister Donut saled products based on
a"quick-serve"concept,with customers purchasing their donut as
they would in a bakery,rather than "ordering" them as they would
in a restaurant.
Therfore,the USP are the quality and developing other delicious pasties is firstly.
And fashionable contemporary is secondly.
(parapharse from Newspaper section : business,Bangkok Post online)
Key successful factors related to the product
Mister Donut.He decided to broke off their partnership,each to
begin his own chain of coffee and doughnut shops within the
believe that he could sell doughnuts and others on his legs without the suggestion from his
brother.
No comments:
Post a Comment