8/10/09

RATIONAL

Why I chose this brand "mister Donut"?

Because mister Donut more interested than Dunkin Donut such fresh,

good looking product and designing, include to the promotion and

marketing background.

Moreover, mister Donut is internation branding,so its have a lot of

informations that's easy to analyze.(in my view!)

Its could support my work better.(I can get the idea to do my work more than others

brand.) And indeed in my head, I believe that branding of mister Donut give a professional

image to the costomer in the doughnut market. It’s rather strong and interesting.

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