Journal week3,

When teacher was described by power point already.Today is day's fun.When learners has any idea to present to their classmates knows that's the Marketing concept as they percived.
And for me,I enjoyed teamwork much, when we were discussed on how does apply the Maslow's hierarchical needs to consumers demand issue.
That made me know five issue of the Maslow's hierarchical needs concept.
There're elements five parts.
1.Physical of Maslow refer to the general demand of consumers.
2.Safety refer to consumers get feeling safe by service or products when they be own its.
3.Belonging refer to consumers accepted to service or products when they be own its.
4.Esteen refer to service or products give value expression to consumers.
It's like I proud of myself when I wear Victoria's Secret bras.Because of the modern style and high price.
5.Self-actualization which refer to buy or have the products or service for succession indeed.
That is first issue perception from class.

For second issue perception.That made me know the meaning difference of three words which are NEEDS, WANTS and DESIRE conception.
As my understand,the word "NEEDS" which refer consumers to require goods or service because they are essential or very important,not just.Becuase consumers would like to have them,firstly.Second word, "WANTS" mean consumers to has a desire or wish for goods or products such some consumer's always demand to buy some mineral water prefer some general water for drink.And finally word is "DESIRE".Which refer to consumers to has a strong wish to have or buy goods because it've attracted to market target group.
That's all of my understood reflection in the Marketing conce by writting in journal.


-Ms.Sopida Rattanopas-

My journal,week 2

Good morning everyone,
This is second time of English for International Trade Course.
Alright,this time teacher suggessed us how to get web blog for business discussion.As I tought that's great idea that make learners to participated the world of business issue outside classroom by use Internet.By the way I has practiced web blog uesing.

Other than,I have a briefly summary of Victoria's Secret brand to put it on my journal here.Summary within Victoria's Secret Brand and Positioning issue.
As I knews, the most of women in America whose crazy and desire to own Victoria's bras or intimate that supposted by Tuck School of Business at Dartmouth where gave Brand and Positioning Victoria's brand imformation.
We found Victoria's brand set at an a spirational brand fistly,have a renown products by strong advertising,sexy supermodwls,top-notch photographers is secondly,and they have strong brand image to attracted consumers buy thier products.Becouse of comfort,fit,style,repulation and quality that 's reasons,consumers who purchesed for style.
And Positioning of price,marketing and promotion are rise its up to the loyalty Level of market intensively.Victoria's Secret bra priced in the $20-$30 which mean to high price more than other retailers. I tought that Victoria's Secret advertised products by a modern channel sales like a fashion show channel,catalue,web sales and put its on many big stores that's all mass-market and marketing strategy to connect consumers.

Therefore,Victoria's brand style of brand and higher positioning of price are shows brand loyalty by consumers.Brand loyalty grew by advertising and the market strategies.
Finally,Leslie Wexner,wants to make it stand [ out] as an intergrade world-class brand at the same time,in exactly the same way,with the same quality,and same positioning in finally.

-Cheer-
Mizdaisy,June22th,2009

My journal

1st week

Victoria's Secret

By the last part at classroom,we studied on Victoria's Secret issue.
I have some quesion why does American consumers like this brand and pleasure to spend thier money for own its.
And this journal describe in issue,the Victoria's brand's brand and positioning issue already.

Victiria's Secret is one of intimate apparel brand which famous in intimate apparel market in America and the most of women in America can not deny to be own its within the name of Victoria's Secret brand.
There are many causes that make women crazy in its style such a looking sexy style and a romantic wisfully.
The way to distributed products's Victoria's Secret brand were did its by enverontments that were comfortable and inviting.That's cool way to made products by these chanels.
There are department stores,mass merchandisers,specialty stores,national chains,outlets,discount and off-price stores,mail-order companies and finally,online stores.
We found the big stores where are sold Victoria's Secret intimate apparel extensively,such a Seare,Wal-Mart,JC Penney and La Perla.As you see these stores above,that means Victoria's Secret brand is not general bras brand as others intimate apparel.
Let's see in Brand and Positioning's point.
I thought branding and positioning of Victoria's brand are very interested when Victoria's brand design the products rerated to consumers's demands.
Like a modern style,comfort,fit,repulation and quality.So Victoria's Secret had the greatest brand loyalty among consumers who purchased for style.
Well,I'd like to show you that the positioning of marketing's Victoria's Secret incresed impressively.It held 15% of a $12 billion lingeric market,and 20% of the $4.5 billion retail bras market.And for positioning of priced in the $20-$30 range,which was higher than the the high single digit range for bras sold at orther refailers.
Surely,the informations show Victoria's Secret can stand out as an integrated world-class brand which one of intimate apparel brand has the leader of intimate apparel market.
Cheer!
Ms.Sopida Rattanopas
(Ms.diasy)